Is it just me, or do the new McDonald’s commercials with Dwele singing and earthy Black poetry characters enjoying the ambience of–I guess a McDonald’s lounge–seem just wrong? I mean, I can’t say these commercials are racist, but damn. What exactly are they selling? What’s the point they’re trying to make?
I am always wary of any corporation targeting Black folk because I am hard-pressed to name a corporation interested in the Black community for anything other than Black dollars. And, well, to be honest, that’s okay. Corporations are supposed to make money, but with the Black community, that profit often comes at a high price.
Am I trippin’, or is Dwele singing “da, da, da, da, da” just rub you wrong too? Afros, poetry, and McDonald’s coffee? C’mon.